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Asia Pacific region leads Benetti’s global superyacht sales, with Australia a promising and evolving market. Benetti shipyard and superyacht company have been rewarded for their keen focus on the Asia Pacific region with record new yacht sales to Australian buyers in the last three years and the first of these brand new Benetti yachts slated for arrival in late 2022.
Established in 1873, Benetti is renowned for delivering many of the world’s most iconic superyachts from 24m to 80m plus.
Peter Mahony, Asia Pacific General Manager, says Benetti has had three record years of sales in the Asia Pacific region, making it the leading region for Benetti worldwide. It accounts for around a quarter of its global sales, with the region contributing over €260 million of sales during that time.
“We see the Australian and New Zealand markets aligned and even exceeding the global reaction to the pandemic with a huge surge in demand not only for yachts but moreover the design for new yachts,” Mr Mahony said.
Numerous high profile Australian identities have made new and old Benetti acquisitions. While Benetti has had a long history in Australia, including during the 80s when Queensland based shipbuilder Keith Lloyd brokered a 20-year licence to build Benetti designs in Australia.
Benetti’s presence and confidence in Australia have been solid in recent years, with high visibility partnerships of Australian marine and superyacht industry events.
In 2010, Benetti opened its Hong Kong office to provide on-the-ground access to sales and service for the APAC region. From 2019 to 2021, Benetti’s APAC region has led its global sales, with around a quarter of new product sales from that region alone and equating to more than €260 million in sales. This has resulted in a rapidly growing fleet in the area. The region has eight vessels currently in build for APAC buyers, including four full custom yachts destined for APAC.
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