YANMAR has announced the launch of a new campaign to celebrate 50 years of recreational marine solutions.
The special commemoration recognises the historic achievements behind the creation of Yanmar’s reputation today for setting the global standard in the sailboat and small craft propulsion, backed by the most extensive worldwide service network in the industry.
Reflecting the contribution of a deeper company legacy to the success of the marine business, the campaign will also honour Yanmar’s commitment to more than a century of diesel innovation and the delivery of application-driven solutions.Â
Yanmar’s first purpose-built engine for recreational marine use, the PMX 1 cylinder, with 6-8 hp models, in 1971, was in response to an increasing interest in pleasure boating and sailing. This milestone launch was shortly followed by the introduction of the YSE (Yacht Series Engine) in 1972, built specifically for sailing yachts.
Martijn Oggel, Global Sales Manager, said: “We are proud to celebrate 50 years of providing recreational marine customers with purpose-built solutions”.Â
“With this campaign, we want to demonstrate why our engines are the most proven, premium units in the world, showing how our 50 years of recreational marine solutions have enhanced the enjoyment of boating and contributed to the advancement of the marine industry.
“We often receive feedback from customers with stories about family, work, fishing, sailing, adventure and more, all powered by Yanmar, and we want to invite everyone to share those experiences. We welcome everyone to get involved on social platforms to share their stories as a part of our #yanmar50 contest and look forward to seeing our customers over the next few months to join in the celebrations at the summer and fall boat shows.”
Introduced at this year’s Cannes Yachting Festival and online, the three-month Celebrating 50 Years of Recreational Marine Solutions campaign will centre on customer engagement. Users’ personal Yanmar stories and experiences will be highlighted on social platforms using #yanmar50 incentivised by prizes.
Share your Yanmar story using #yanmar50, tagging @yanmarmarine on Instagram or @yanmarmarineinternational on Facebook, for an opportunity to receive one of 50 Yanmar gift packages.Â
