Maxwell has launched a new website to showcase its range of anchoring solutions and to share over 50 years of expertise and experience for the benefit of boaters and industry partners.
The updated digital platform provides a neat, clear format for visitors to navigate easily, with key features including a comprehensive overview of the Maxwell systems and solutions; product specifications and instructions within manuals and technical documentation; information on the use and maintenance of Maxwell anchor winches. There are also dealer locator and FAQ sections.
Andy Stephens, CEO of Maxwell APAC, said: “In alignment with Maxwell’s continued focus to expand, grow the brand globally and meet customer needs, we are delighted to improve our digital presence with a new website. We hope the design will provide an easy-to-navigate and clear environment for visitors and further expand the information available within the online format to incorporate new developments.”
Maxwell’s range of windlasses, capstans, ancillary deck gear, stern handling products, and other accessories provides anchoring solutions for vessels from 6m (20ft) to over 90m (300ft).
Maxwell has an established presence in Asia, New Zealand, Australia and the USA and is making significant progress in penetrating the European market.
Maxwell was acquired by the VETUS group of companies in 2008, forming a strategic alliance that precipitated the company’s ongoing expansion, increased capabilities and access to a worldwide network, with strong synergies in each company’s product portfolio.
Stephens continued: “We already have an extensive sales and customer service network due to the VETUS brand’s synergies, allowing for ongoing and direct feedback to our engineering department. With a head office in Auckland, New Zealand and branch offices in Australia, USA, Europe and South Africa, we can monitor the global marine industry, ensuring we can be confident we can serve our clients regardless of where they are.”
Maxwell’s head office and manufacturing facility were doubled in capacity with a relocation to larger New Zealand’s North Shore premises in recent years. Today, the team works closely with various manufacturing yards and vessel operators, from trailer boats and pleasure yachts to commercial and military vessels.
