AkzoNobel Yacht Coatings is marking the 50th anniversary of the Awlgrip brand with celebrations spanning over a year.Â
AkzoNobel is marking the 50th anniversary of its world renowned Awlgrip brand with activities throughout the year to celebrate how it has become synonymous for unrivalled quality and performance with an amazing high gloss finish among professionals and boat owners worldwide.
Awlgrip originated out of an Aerospace coating, Alumigrip, in 1973. The evolution of Awlgrip has been defined by a restless spirit of innovation to meet the changing boat building technologies, repair and application processes, being ahead of regulatory changes, and to deliver an extensive colour palette that meet consumer demand and expectations.
A dedicated webpage on Awlgrip.com charts the history of the brand and unearths the fascinating hidden stories behind its evolution. One story reveals that the product was initially conceived to be spelled ‘Allgrip’, but a transcribing accident saw it referred to as Awlgrip, with the name sticking ever since.
Over the five decades since its inception, the Awlgrip range has expanded to encompass finishes, primers, fillers and varnishes, becoming a world-class brand that can be found in almost every port and country around the globe. Its market presence is reinforced by industry leading sales and technical teams that educate and support applicators, builders and boaters the world over.
Activity around the celebrations will include amplification of technical and customer support across our social media and digital channels, with promotional activity at key fall boat shows such as Sanctuary Cove International Boat Show, Monaco Yacht Show, METS Tradeshow and Fort Lauderdale International Boat Show.Â
It will also highlight the years of innovation that have delivered game-changing products, including the industry leading finish Awlgrip Topcoat, Awlwood, Awlfair Spray Filler, Awlgrip HDT and the new Awlcraft 3000 topcoat, alongside testimonials from leading industry figures.
