LOWRANCE UNVEILS NEXT GENERATION ULTIMATE FISHING SYSTEM

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New HDS PRO ActiveTarget 2 and Active Imaging HD

Lowrance, a world-leader in fishing electronics since 1957, has rolled out its next generation of fishing electronics this week. The new HDS PRO chartplotter/fishfinder, highest resolution ActiveTarget 2 Live Sonar and, ultra high-definition Active Imaging HD provide anglers the complete package of the latest fish finding technology that has helped them find and catch more fish for over half a century.

HDS PRO forms the heart of the Ultimate Fishing System, offering full networking and bow-to-stern boat control spanning trolling motors, autopilots, engines, radar, communications, and connectivity and control of PowerPole shallow water anchors. The new HDS PRO introduces two new chart overlays for ActiveTarget Scout mode and Ghost 360, as well as a new 10-inch display, an angler favourite, with a new form factor and aspect ratio, delivering a better screen in a new package.  

ActiveTarget 2 provides higher-resolution views of fish movement and structure and enables anglers to quickly recognize if lures and techniques are working in real-time allowing them to make adjustments to get fish to strike. It delivers a smoother and more consistent image across the entire range, with full live-action picture in Forward, Down and Scout views. Additionally, HDS PRO allows for the use of two systems at the same time giving even more views simultaneously with 180 View, Scout Wide View and Forward and Scout split screen view.

“All of these new technologies we are introducing are aimed at helping anglers find, see and catch more fish, by providing the full suite of tools and the highest resolution and clearest images of fish and structure to date,” said Jeremiah Clark, VP & General Manager, Fishing Systems at Navico Group. “Lowrance continues to innovate with remarkable new products and offerings, and we are confident anglers will love these latest products”.

HDS PRO offers complete bow to stern control on a SolarMAX HD touchscreen, which provides stunning sonar images of fish and structure from the Active Imaging HD and ActiveTarget 2 Live Sonar technologies, along with incredible detailed chart information that is easy to see from any angle, in direct sunlight and through polarized lenses – a real difference on the water. “My fishing success just got easier,” said Edwin Evers, Lowrance Pro angler. “The extra detail, increased clarity, and extended range will shorten my decision-making process of identifying bait, fish, structure, and reactions to the lure. I will also be more efficient at predicting and targeting the specific game fish I’m trying to catch.”

www.lowrance.com

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