Brunswick Corporation, a global leader in marine technology, has been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2026. This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations.
“Innovation is at the heart of everything we do at Brunswick and the force behind our commitment to redefining the marine industry and delivering transformative experiences for our customers,” said Dave Foulkes, Brunswick Corporation CEO. Being recognised among Fast Company’s 2026 World’s Most Innovative Companies is not just an honour; it’s a testament to our relentless pursuit of progress and the power of our ‘Next Never Rests’ philosophy.”
In 2025, Brunswick introduced more than 100 new products across its Boat Group, Mercury Marine, Navico Group and Flite businesses and brands, many aligned to the Company’s ACES (Autonomy, Connectivity, Electrification, and Shared Access) strategy, which serves as a foundational element of its technology vision. Among these innovative new products launched in 2025 was the Simrad® AutoCaptain™ Autonomous Boating System, a breakthrough advancement featuring full auto-docking capabilities and signalling a new era of intelligent, self-guided boating.
At the 2026 Consumer Electronics Show, Brunswick’s Sea Ray brand unveiled the new SLX 360 Outboard, powered by triple Mercury Marine V10 outboard engines and featuring Simrad® AutoCaptain™, steering wheel-integrated controls, dual Simrad Ultrawide NSX displays, Fathom® e-Power electrical power management, gyroscopic stabilisation, and Lenco Pro Control auto-levelling. These innovations, fuelled by Brunswick’s ongoing commitment to industry-leading levels of investment in new products and technology and enabled by its unique ability to develop seamlessly integrated end-to-end solutions, demonstrate how the Company continues to redefine the boating experience.
The World’s Most Innovative Companies is Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honourees, Fast Company’s editors and writers review companies driving progress around the world, evaluating thousands of submissions through a competitive application process, resulting in a globe-spanning guide to innovation today.
“Our list of the Most Innovative Companies is about spotlighting organisations that don’t just adapt to change—they drive it,” said Brendan Vaughan, editor-in-chief of Fast Company. “The companies we honour this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve.”
