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AkzoNobel Yacht Coatings solidifies its world of global brands through the launch of a compelling master brand campaign.

AkzoNobel Yacht Coatings are embarking on its most ambitious marketing drive to date – including new brand positioning to highlight how the business is composed of experts who are also committed boaters. It is encapsulated by the concept of ‘That Feeling’, which seeks to convey the unique, immersive sensory experience only boating offers.

It will be the central pillar of all promotional activity and embody how a love of boating is fundamental to delivering the most inclusive and best-performing range of coatings in the industry. 

Matt Anzardo, Global Yacht Segment Manager at AkzoNobel Yacht Coatings, comments: “This is an incredibly exciting time in the continuing development of AkzoNobel Yacht Coatings as we promote the collective and individual brands for the boaters and professionals in the market.

 “Unprecedented investment in our brand, technologies and partnerships allows us to strengthen further our commitment to being the trusted partner for boatbuilders, yard owners, captains, applicators, retailers and boat owners worldwide. 

“Our team are the most passionate, dedicated and knowledgeable people in the business, who have the joy of boating running through their veins.

“Combining this with our market-leading products that offer the most advanced performance and aesthetics allows us to provide an immediate solution to any customer’s requirements.

AkzoNobel Yacht Coatings is raising the bar for all boaters worldwide – by strengthening its complete system that offers unrivalled performance and protection for any vessel. 

 The exciting programme will be rolled out to partners and media over the coming months.


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