Highfield dealers from Asia-Pacific region gather for annual event.
Highfield dealers from all over the Asia-Pacific region gathered at the company’s headquarters in Weihai, China for the annual Highfield Boats Asia-Pacific Dealer Conference and awards.
Victorian dealer, Sundance Marine took out the 2023 Highfield Boats Dealer of the Year Award. “It took a lot of hard work to get this far, but we’re very proud to be recognised for our efforts,” said Michah. “It’s great to see we’re making headway into the RIB market, each year getting stronger and stronger. We have developed a strong relationship with Highfield over the past five years, and we’re looking forward to continued support”. Commenting on the Highfield Dealer Conference, Michah said the event was a valuable opportunity to catch up with fellow Highfield dealers and to hear direct from the company’s management about the innovations and initiatives that will be rolled out in the coming months, and Highfield’s long-term vision.
“The new Highfield range will really open up Australia’s coastline.”
Bill Hull, General Manager, Northside Marine on his first trip to China was very impressed with the organisation, content and calibre of the event. “I have been in the marine industry for 35 years, and as a new dealer for Highfield, it instilled a lot of confidence. The future is very bright. These guys are serious!” said Bill.
Peter Pembroke, Highfield Boats Australia stated, “It was an invaluable opportunity for our Dealers from Australia, New Zealand, Asia and the Pacific to get together at the factory, to view the impressive facilities and to gain an insight into the future of the Highfield brand. We were delighted to present our inaugural Dealer of the Year award and Sundance Marine were deserving winners.”
