MERCURY LAUNCHES THE NEXT GENERATION OF AVATOR

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With 75e AND 110e.

Following successful previews earlier this year at the Consumer Electronics Show (CES) in Las Vegas and the Discover Boating Miami International Boat Show, Mercury Marine, has officially launched the Avator 75e and 110e electric outboards, expanding the range of its award-winning electric propulsion series.

Designed to power bigger sustainable adventures on the water these new models are the latest to join Mercury’s all-electric propulsion lineup, which also includes the Avator 7.5e, 20e and 35e. The Avator 75e and 110e electric outboards are poised to be Mercury’s most powerful and capable models to date, promising boaters unparalleled performance. Since its launch in 2023, Mercury’s Avator electric propulsion series has won multiple design and innovation awards in both the marine and electronics industries. Most recently, the Avator 20e and 35e received 2024 CES Innovation Awards in the Sustainability, Eco-Design and Smart Energy category as well as 2024 Boating Industry Top Products Awards. “We are proud of all the recognition we have received for our Avator electric outboards to date, and we are excited to introduce our most powerful new models yet,” said John Buelow, Mercury Marine President.

A standout feature of the Avator 75e and 110e is the industry-first transverse flux motor technology. This ground-breaking design generates high torque with minimal effort, maximising battery life, and ensuring quick acceleration for an exhilarating boating adventure. The Avator 75e generates 7,500W the equivalent of a 10hp engine, while the 110e generates 11,000W of power at the prop shaft comparable to a 15hp outboard. Both models are available with digital remote controls for boats with console steering. The 75e offers the added flexibility of a multi-function tiller handle, while the standard power tilt system makes it easy to trim. The heart of these electric outboards lies in their advanced battery technology.

The Avator 75e and 110e come with a pre-installed Mercury SmartCraft Connect module that wirelessly connects the outboard to the Mercury Marine app on a smart device. This app allows users to monitor range, battery state of charge and other performance data.

It also features a GPS map with visualised range estimates for planning trips.

Set to be released to order in July 2024, Avator outboards represent Mercury’s commitment to electric propulsion and its ongoing pursuit of excellence in marine innovation.

www.mercurymarine.com

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