Mercury Marine has been recognized with four International Forum Design (iF) awards for its Avator 7.5e electric outboard motor, its V10 Verado outboard and its V12 Verado outboard. All three outboards were recognized in the Automotive/Vehicles category, and Avator was also honoured in the Product Interfaces category for its integrated and remote display.
For all three products, Mercury partnered with Designworks, a BMW Group Company, which utilized its more than 50 years of transportation design expertise to help create products that continue to lead the marine industry.
“We are proud to be honored by iF with these prestigious design awards,” said Todd Dannenberg, Mercury director of industrial design. “Every aspect of Avator was designed with attention to quality, durability, reliability and the end user experience. And Mercury’s Verado platform continues to be praised around the world for its best-in-class innovation, performance and design. To be honored globally for these products is a testament to the strength of our partnerships with Designworks and talent of the industrial design team here at Mercury.”
This is the second global recognition for Avator, which won the Innovation Award at the 2023 Miami International Boat Show.
Read more in our upcoming May/June issue of PowerBoat magazine – Power on Column.
