Maritimo, finished a dynamic 2022 as one of their best years on record.
Significant milestones were achieved with the successful release of six brand new models into the market around the world, as well as the ongoing development and final stages of pre-production for what will be the ‘Jewels in the Maritimo Crown’ – the M75 and S75 models, due for unveiling in the first half of 2023.
“It has been another great sales year across the globe. Maritimo is benefitting from a compounding effect, partly due to our intensive product development strategy. The Australian market is accounting for about 40% of our sales with New Zealand 20%. Following that, the next biggest market outside Australia would be the USA, which currently accounts for about 35% of our sales,” says Tom Barry-Cotter Managing Director of Maritimo.
“That US number is growing year on year. We are finding a lot of traction there at the moment, so we’ll probably see that number increase over the next three years. We’re still seeing a lot of interest in Asia, and recently signed up Eins A Resort to represent Maritimo in Japan. We will have our first boat, an M55, heading there next year, which will be a great milestone for the Maritimo brand,” Barry-Cotter said.
Maritimo’s manufacturing facilities in Coomera on the Gold Coast have undergone a massive expansion program in the last few years in order to meet production demand from increased sales volumes, and many millions of dollars have been invested.
“We’ve purposely gone with a second production line for our bigger boats (M75 and S75), so that there will be a completely different team working on the flagships from the other new models (55, 60, and 600), so as not to disturb the flow of production on them or our other product offering. We’ve recently installed all new production infrastructure inside this new, dedicated facility, so that the production team can walk straight onto these big boats at main deck level, and be optimised for creating production efficiency and superior working environment,” said Tom Barry-Cotter.
Another memorable moment during 2022 was the announcement of the partnership between Maritimo and Rolls Royce Power Systems MTU.
Powerplants by MTU are offered as an optional upgrade for the flagship M75 and S75, as well as other selected models. The successful marriage of Maritimo and MTU has resulted in the vast majority of orders for 75s being fitted with the 1625hp V10 MTU diesels, over the standard inclusion of the Scania Di13 1150MHP units.
“Production at Maritimo is out into mid-2025 on most models, particularly the 55, the 60, and the 600s. The demand for our product is continuing to be very strong, including our new M75 and S75, so much so that those models are out to that timeline as well. Our rate of manufacturing is increasing, and our sales continue to push as well. The lines are not quite parallel yet, but it’s certainly our goal to refine this over 2023, to ensure that we align our manufacturing to our sales program,” said Maritimo Operations Manager Candler.
Creating a culture of inclusion is not just something that Maritimo does well inside the business operation, but equally as well outside in the broader community of Maritimo boat owners. This year saw the launch of the Maritimo Migration, an opportunity for Maritimo boat owners to migrate up the east coast of Australia to enjoy the spectacular surrounds and facilities of Hamilton Island.
“It was about a year and a half in development from when the idea was first struck, and it was to bring about an experience that elevated what living on boats is all about. Hamilton Island was a perfect destination,” said Maritimo’s Marketing Manager, Simon Stewart.
“The US market has been very strong for Maritimo, and is growing year on year. We certainly will support our customer base in the US with events that allow them to share the joy of Maritimo ownership. We will underpin an annual calendar of events in regions around the globe, beyond our highly successful attendances in 2022 at Sanctuary Cove and Fort Lauderdale International Boat Shows. We will launch more details about 2023 and future shows, events and programs in various regions in the coming months,” Stewart added.
