The long awaited Haines Hunter SF 635
Same place, same excellent service but now with a new name, Miller Moyes SeaCraft will rebrand on October 1 to Haines Hunter HQ.
The long-standing dealership in Ellerslie has been the traditional home of Haines Hunter, operating as the retail arm for the leading boat brand. Haines Hunter HQ will also remain as an authorised Yamaha dealer and remains committed to its other supplier partners such as Simrad, Lowrance and Hutchwilco.
Seacraft has a long history in the New Zealand Marine industry, which dates back to 1946 when Sandy Sands formed Sea Craft Ltd at Cawley Street, Ellerslie. From this site, hundreds of Sea Craft boats were manufactured and sold throughout New Zealand.
After decades of manufacturing, 1980 saw a strategic move to merge Sea Craft Ltd with Miller Moyes Ltd. Miller Moyes, under the guidance of Les Miller, had established an immensely strong marine retail business in Auckland and provided an outlet to retail the range of boats manufactured by Sea Craft.
At the same time, Sea Craft acquired the manufacturing rights to the already established Australian Haines Hunter range of powerboats and set about establishing a nationwide dealer network for the Haines Hunter brand.
From there, Miller Moyes Seacraft has continued selling Haines Hunter boats to the greater Auckland and Northland area, getting thousands of Kiwis out onto the water.
The renaming comes at a time where Haines Hunter has also undergone a brand refresh and a resurgence in the local market with the widely anticipated all-new 635 model, which has recently been launched.
For Haines Hunter CEO Denis Kendall, it’s the start of an exciting new chapter.
“As the sole Haines Hunter dealer for Auckland and Northland it made sense that the location shared the Haines Hunter name. It makes it easy for people to know exactly what HQ sells. Haines Hunter has a great fan base, and the name helps to strengthen that relationship.”
As well as investing in the rebrand, Haines Hunter HQ will get a new website, and
will invest further in the site and buildings in the years to come.