Australian motor yacht manufacturer, Maritimo’s team in the Americas reports that the market for both new and pre-owned boats in the region has experienced a resurgence.
Maritimo’s Americas’ President, Dave Northrop, said across the board dealers have experienced building enquiry rates, and many had only a limited amount of stock inventory available.
“The market has improved and is only growing in strength, as boat buyers see boating as the perfect investment for time away with their families,” he said.
“Considering the environment where the major boat shows are cancelled – we are experiencing sales levels that are extremely positive,” he said.
Northrop said enquiries for new Maritimo’s were above pre Covid-19 levels.
He said with boat show cancellations Maritimo’s company employed team in the Americas were adopting marketing strategies which saw them showcasing boats with smaller VIP events and showings for targeted customers around various cities and ports.
“Our promotional mantra has been ‘don’t worry about boat shows being cancelled we will bring the boats to you’,” he said.
He said the Maritimo range had broad appeal to the region with the climate-controlled flybridge models being particularly popular.