Propspeed Unveils New Brand Identity

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Propspeed, a leading innovator of underwater foul-release coatings, announced last week the launch of a significant rebranding campaign.

The rebranding is an evolution of its 21-year strong brand presence and an elevation that aligns with its industry-leading foul-release coatings. The extensive rebranding includes new logos; a modernised, information-rich website; packaging, to enter the market in mid-2021; updates to social media platforms and collateral to better express the company’s business goals and passion.

Propspeed is a trusted and established brand recognised globally as the original and premium foul-release coating of propellers, running gear and any metal assets below the waterline. It delivers a premium product offering not only a superior foul-release coating system but also insulation and protection from corrosion and electrolysis. The name Propspeed is a valuable part of the brand equity as it has become established as an industry benchmark in foul-release coatings. 

“Our brand is a reflection of our people, and no matter who you talk to in the company, you will see the passion for our products, industry, customers and the ocean,” said Chris Baird, CEO, Propspeed. “We updated the look and feel of our marketing assets to better portray this passion. Propspeed’s foul-release coating solutions keep underwater assets clean and free from growth. Our customers love spending time out on the water and our products help them do that.”

Propspeed products include Propspeed for running gear, Foulfree for transducers and Lightspeed for underwater lighting. For more information on Propspeed or its industry-leading foul-release coatings, please visit

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