Horizon Yacht Australia has wrapped up 2021 with record sales – $150 million in new models and millions more in Horizon brokerage vessels as owners move up in the brand.
“It has been our biggest year to date with over 14 new vessels sold, three stock boats arriving and 45 brokerage boats sold,” reports Managing Director, Mark Western, adding that an ap-petite for boats over the pandemic, combined with quality product that has struck a chord with boaties formed the “perfect storm”.
At the Sanctuary Cove International Boat Show in May, Horizon recorded the first sale of the show, selling the Horizon RP100 for $12.9 million to a local Gold Coast buyer. Since then, 95 percent of sales have been in the FD (Fast Displacement) range.
The boost to sales can be largely attributed to the Horizon FD series, which “is exploding” on the Australian market, according to Mark, who has been with Horizon since 2004.
“They have really struck a chord,” says Mark of the Cor D. Rover-designed series that spans 75 to 125-feet.
“We will deliver 12 FDs in 2022 – which is equal to the US. Production is now booked out until early 2023.”
The popularity of the FD models is due to their volume and profusion of features. “Size does matter!” states Mark. “They are so spacious and offer all the features of a much larger boat, but with lower running costs and the ability to operate single-handed.”
For example, the FD87, now referred to as the 90, boasts a beam of over 23-feet, and has a huge on-deck master stateroom, four double cabins on the lower deck and an additional two or three crew cabins.
“Our owners appreciate the flexibility and degree of customisation that Horizon offers,” Mark explains. “Being factory owned has made buyers feel a lot more confident in the Horizon brand.”
Another point of difference is that clients are now able to hand-pick their interiors using sam-ples and swatches within a dedicated showroom at Horizon’s Sanctuary Cove headquarters, under the experienced eye of Erica Rae, who has been with Horizon for 11
The team at Horizon Yacht Australia is close-knit and experienced. Director, Mark has been with the company for over 15 years and in the boating business for 20 years, Business Manager, Erica Rae for 11 years, Office Manager, Rachael Kahui for three years and Brokerage Sales Manager, Tony Jones has more than 30 years in the industry. Craig Maile recently joined the Horizon team as Service Manager bringing with him a solid 10 years in a similar role in the UK and Europe, delivering superyachts and providing service and support to owners.