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 Superyacht New Zealand, a new division of New Zealand Marine, was launched to the world at the Superyacht Cup Palma last week.

Superyacht New Zealand brings together the country’s highly-regarded superyacht industry and superyacht-friendly legislation under one umbrella. Presenting information on clearance, charter, cruising, itineraries, suppliers and the wider region, Superyacht New Zealand makes the sought-after destination simple to access. 

 Superyacht New Zealand will be found at all major international superyacht shows, online at, and via a hard copy book. Designed for captains, management and owners, forward planning of refit, charter seasons and owner cruising across the region is now streamlined with direct access to information grouped in one place. 

“The activity of visiting superyachts is a major component of the New Zealand marine industry, providing over $200 million income for our member companies”, says Peter Busfield, Executive Director of New Zealand Marine.

He adds that NZ Marine is unashamedly pushing the superyacht sector as it is a significant growth opportunity for the industry, given that around 250 of NZ Marine’s 500 members benefit from the foreign visiting yachts.

“Superyacht New Zealand is a bespoke one-stop shop for visiting yachts, a new division under the New Zealand Export Group, that is 100% targeted and pitched at the superyacht market”, says Busfield.

“Our goal is to increase the number of visiting superyachts to New Zealand to 60 by 2024, but it will not happen unless we do something about it. We need to let the world knows we are open for business and have some of the most relaxed legislation for visiting yachts and crews anywhere in the world.

“At an average of $3.5m per visiting yacht, that equates to around $210m, which is 10% of the total marine industry turnover., says Busfield.

With coordinated charter and cruising legislation across the South Pacific, the region is rapidly attracting charter yachts taking advantage of the dual seasons available, combined with fresh experiences for the charter market. With countries dotted down the Pacific and each equipped with superyacht infrastructure, yachts can plan seasons in Tahiti and Fiji before spending time in New Zealand and Australia. The refit hub of New Zealand allows for warranty repairs and service schedules for new builds or complex refits to facilitate multiple seasons.

“We chose to launch at the Superyacht Cup Palma due to our longstanding friendship with the regatta. We have been working together as destination partners for many years collaborating with New Zealand Trade and Enterprise, and we plan for this to continue,” says NZ Marine’s Export Manager, Stacey Cook. 

 “As two superyacht hubs on the opposite sides of the world, we both deliver great hospitality and exceptional experiences with the unique flavours of our countries.”

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