Vetus has undergone a redesign to reflect the company’s mission of making boating easy and carefree.
Dutch equipment manufacturer and distributor Vetus has undergone a redesign to reflect the company’s mission of making boating easy and carefree. Vetus will showcase the new branding, including new stand designs, for the first time during the 2022/23 boat show season in Europe and the US.
It began with Vetus exhibiting at Open Yard Ellös in Sweden from last weekend and will include displays at Cannes, Genoa, IBEX, METSTRADE and several others, before culminating at the International Workboat Show in New Orleans in December.
“The perception of Vetus has evolved considerably since the company was first established in the Netherlands in 1964,” says Sander Gesink, Vetus MD. “The main objective of the rebrand was to present a fresher, cleaner image which synchronises with our ethos of making boating easy and carefree. The launch of our rebrand coincides with our summer campaign, ‘Carefree summer with Vetus’.”
The Vetus portfolio of more than 4,000 products and thousands of spare parts encompasses a range of easy-to-install solutions, including its renowned bow thrusters, E-LINE and E- POD electric drive solutions, diesel engines, generators and control panels, as well as various accessories such as water strainers, waterlocks, portlights, ventilation hatches and roller blinds/fly screens.
